For Indokimchi, a New York-designed fashion label sold exclusively in Indonesia, I was commissioned to create a series of cinematic, narrative-driven images in Lower Manhattan and Tribeca. Featuring Indonesian actress Asri Welas, the shoot explored the intersection of fashion, character, and place, using the architecture and atmosphere of downtown New York as a visual backdrop. Working with a stylist and assistant, I created a cohesive body of imagery with an editorial sensibility, ultimately produced for the brand’s digital presence.