Keith Barraclough — New York advertising and editorial photographer, holding a Mamiya C220 camera
"If a picture answers every question, it isn't worth looking at more than once." — Rodney Smith
Keith is in his element connecting with and empowering talent, drawing out their energy, peeling back the layers behind the facade and directing convincing performances that appear to come straight from the heart.

Eight-year-old Keith sized up the opponents dribbling on a dirt pitch in Lusaka, Zambia. Victory seemed like a shoe-in. "They were barefoot. But we couldn't catch them. They ran rings around us."

It was part of a childhood that made Keith question everything.

Thanks to his father's foreign service career, by then he had already hiked Mount Kilimanjaro, flown 37,000 feet over the vastness of the Sahara Desert, been on numerous safaris and learned the Mooba dance of the Lenje ethnic group in Zambia.

Ever the enthralled observer and active participant, Keith's curiosity propelled him. He cycled 185 miles over seven days with his fellow twelve-year-old friends along the C&O Canal from Cumberland, Maryland to Washington, D.C; came face to face with a four-foot-diameter clam while scuba diving the Great Barrier Reef; hiked to the plateaus of the Kackar Mountains of Northern Turkey; spent two weeks with local farmers learning how to make bread and churn butter; spent three weeks documenting families receiving homes from Habitat for Humanity in Belo Horizonte, Brazil; and slept on a cattle ranch under the stars in the outback during a three-week trip along the eastern coast of Australia.

Keith's work has been featured in campaigns including Animal Planet's Puppy Bowl, Allstate, and Apple Music. His now twelve-year-old personal series The Redhead Project went viral after being featured on CNN.com Interactive and was discussed on the podcast Look Behind The Look, hosted by director Tiffany Bartok. He's photographed people from all walks of life, from toddlers to Hollywood celebrities.

"Throw puppies, cats, penguins, and sloths into the collaborative mix, and I'm in heaven."

Keith lives in Soho, NYC with his producer and wife, Kate, and their beloved dog, Kuma. He's in his element connecting with and empowering his subjects, uncovering what makes them tick and is always driven by that lifelong need to ask more questions.

Advertising
AllstateAmazon StudiosAnimal PlanetAppleArm & HammerBlueCross BlueShieldbulthaupCasting Society of AmericaColumbia UniversityDiscovery ChannelEuropean UnionFordham UniversityHabitat for HumanityHarper CollinsHavasiMentorInvestigation DiscoveryMerckMotive PartnersNew York LifeNew York Presbyterian HospitalPowell TatePricewaterhouseCoopersRadancyThe Carlyle GroupThe MillTopTalU.S. Army ReservesU.S. Chamber of CommerceWildType Health / TBWA World HealthWorld Economic Forum
Editorial & Magazines
National GeographicNational Geographic TravelerWashington Post MagazineScientific AmericanCosmopolitanGlamourEssenceMen's JournalMR MagazineYoga JournalLadies' Home JournalFamily CircleCampaign MagazineJohns Hopkins MagazineGeorgia Tech Alumni MagazineAllergic LivingAlpha Phi QuarterlyPEI MediaWork Life MagazineWorld Traveler Magazine

Since 2023, Keith Barraclough has been selected as one of the Top 200 Advertising Photographers Worldwide by Lürzer's Archive — the definitive international authority on advertising photography — and was featured in a dedicated passion project interview on their platform.

The Redhead Project has drawn international media attention, including a feature in The Guardian, a live appearance on Australia's ABC News Breakfast morning program, a viral CNN.com Interactive photo essay, and an in-depth conversation on the Look Behind The Look podcast hosted by director Tiffany Bartok.

Selected 2023 & 2024 as one of the Top 200 Advertising Photographers Worldwide. One of the most coveted recognitions in commercial photography globally.
Featured interview exploring Keith's passion projects and creative practice, published by Lürzer's Archive.
"It creates a community" — The Guardian's art & design feature on The Redhead Project, February 2024.
Live appearance on Australia's ABC News Breakfast morning program discussing The Redhead Project and his photographic practice.
The Redhead Project featured as a CNN Photo Essay — one of the most-shared editorial photography features of 2019.
The Redhead Project discussed by director Tiffany Bartok, exploring the craft behind long-form personal photographic series.

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About Keith Barraclough

Keith Barraclough — New York advertising and editorial photographer, holding a Mamiya C220 camera
"If a picture answers every question, it isn't worth looking at more than once." — Rodney Smith
Keith is in his element connecting with and empowering talent, drawing out their energy, peeling back the layers behind the facade and directing convincing performances that appear to come straight from the heart.

Eight-year-old Keith sized up the opponents dribbling on a dirt pitch in Lusaka, Zambia. Victory seemed like a shoe-in. "They were barefoot. But we couldn't catch them. They ran rings around us."

It was part of a childhood that made Keith question everything.

Thanks to his father's foreign service career, by then he had already hiked Mount Kilimanjaro, flown 37,000 feet over the vastness of the Sahara Desert, been on numerous safaris and learned the Mooba dance of the Lenje ethnic group in Zambia.

Ever the enthralled observer and active participant, Keith's curiosity propelled him. He cycled 185 miles over seven days with his fellow twelve-year-old friends along the C&O Canal from Cumberland, Maryland to Washington, D.C; came face to face with a four-foot-diameter clam while scuba diving the Great Barrier Reef; hiked to the plateaus of the Kackar Mountains of Northern Turkey; spent two weeks with local farmers learning how to make bread and churn butter; spent three weeks documenting families receiving homes from Habitat for Humanity in Belo Horizonte, Brazil; and slept on a cattle ranch under the stars in the outback during a three-week trip along the eastern coast of Australia.

Keith's work has been featured in campaigns including Animal Planet's Puppy Bowl, Allstate, and Apple Music. His now twelve-year-old personal series The Redhead Project went viral after being featured on CNN.com Interactive and was discussed on the podcast Look Behind The Look, hosted by director Tiffany Bartok. He's photographed people from all walks of life, from toddlers to Hollywood celebrities.

"Throw puppies, cats, penguins, and sloths into the collaborative mix, and I'm in heaven."

Keith lives in Soho, NYC with his producer and wife, Kate, and their beloved dog, Kuma. He's in his element connecting with and empowering his subjects, uncovering what makes them tick and is always driven by that lifelong need to ask more questions.

Advertising
AllstateAmazon StudiosAnimal PlanetAppleArm & HammerBlueCross BlueShieldbulthaupCasting Society of AmericaColumbia UniversityDiscovery ChannelEuropean UnionFordham UniversityHabitat for HumanityHarper CollinsHavasiMentorInvestigation DiscoveryMerckMotive PartnersNew York LifeNew York Presbyterian HospitalPowell TatePricewaterhouseCoopersRadancyThe Carlyle GroupThe MillTopTalU.S. Army ReservesU.S. Chamber of CommerceWildType Health / TBWA World HealthWorld Economic Forum
Editorial & Magazines
National GeographicNational Geographic TravelerWashington Post MagazineScientific AmericanCosmopolitanGlamourEssenceMen's JournalMR MagazineYoga JournalLadies' Home JournalFamily CircleCampaign MagazineJohns Hopkins MagazineGeorgia Tech Alumni MagazineAllergic LivingAlpha Phi QuarterlyPEI MediaWork Life MagazineWorld Traveler Magazine

Since 2023, Keith Barraclough has been selected as one of the Top 200 Advertising Photographers Worldwide by Lürzer's Archive — the definitive international authority on advertising photography — and was featured in a dedicated passion project interview on their platform.

The Redhead Project has drawn international media attention, including a feature in The Guardian, a live appearance on Australia's ABC News Breakfast morning program, a viral CNN.com Interactive photo essay, and an in-depth conversation on the Look Behind The Look podcast hosted by director Tiffany Bartok.

Selected 2023 & 2024 as one of the Top 200 Advertising Photographers Worldwide. One of the most coveted recognitions in commercial photography globally.
Featured interview exploring Keith's passion projects and creative practice, published by Lürzer's Archive.
"It creates a community" — The Guardian's art & design feature on The Redhead Project, February 2024.
Live appearance on Australia's ABC News Breakfast morning program discussing The Redhead Project and his photographic practice.
The Redhead Project featured as a CNN Photo Essay — one of the most-shared editorial photography features of 2019.
The Redhead Project discussed by director Tiffany Bartok, exploring the craft behind long-form personal photographic series.

BLOG SECTIONS